Why the Nordics Swear by Saunas (and You Should Too)

If you’ve ever spent time in Finland, Sweden, or Norway, you’ll know one thing for certain: saunas aren’t just a luxury they’re a lifestyle.

In Finland alone, there are over 3 million saunas for a population of just 5.5 million. That’s more saunas than cars. Let that sink in. The question is why they are so obsessed, and what can we in the UK learn from them.

Heat With a Purpose

For the Nordics, saunas are not about pampering. They’re about resetting. Whether it’s winding down after a day of skiing, decompressing after work, or hashing out lifes big questions with friends, the sauna is the place to do it.

It’s a Ritual

The beauty of the Nordic sauna isn’t in luxury towels or cucumber water, it’s in the simplicity. Step in, sit down, sweat it out. No phones. No distractions. Just heat, silence, and the occasional friendly "loyly" (steam created by throwing water on hot stones).

Healthier, Happier, Hotter (Literally)

People in the Nordics live long, healthy lives and regular sauna use is often part of the conversation. Studies show benefits like improved circulation, lower blood pressure, and reduced risk of heart disease. It’s wellness without the woo-woo.

So, What About the UK?

While the British sauna scene is still finding its feet, there’s a growing movement from luxury spa setups to lakeside pop-ups that’s embracing this Nordic tradition. And the best part? You dont need to move to Helsinki. You just need a towel and a little curiosity.

Time to Get Sweaty

Whether its for your heart, your head, or your social life, bringing a bit of the Nordic into your weekly routine might be the warmest idea you’ve had all year.